In today’s competitive retail landscape, brands are under immense pressure to drive efficient, targeted campaigns that generate high returns and reach the right audiences. A leading retailer recently showcased how Zeotap CDP’s data-driven approach empowered them to achieve impressive results across multiple marketing goals. Let’s dive into these use cases and explore how unified customer profiles and intelligent audience strategies drive impactful results.
1. Maximising ROAS Through Targeted Product Ads
For any retailer, maximising Return on Ad Spend (ROAS) is a critical goal, especially in the highly competitive ad spaces. By leveraging Zeotap CDP’s unified profiles, this retailer honed in on high-value audiences—those showing strong buying intent and high propensity to purchase. These audience segments enabled them to create highly targeted Google Ads campaigns, focusing ad spend where it mattered most.
Results:
Through enhanced targeting, this retailer achieved a remarkable 10x increase in ROAS. Real-time updates to “Add-to-Cart” audiences allowed for continuous optimisation, ensuring their ads consistently reached customers on the verge of purchasing.
2. Boosting Campaign Performance with Suppression Audiences
The next challenge this retailer faced was campaign efficiency. By using Zeotap CDP’s advanced audience suppression, they effectively excluded recent buyers across platforms such as Criteo, Meta, Pinterest, and RTB House. This allowed them to avoid redundant ad spend on customers who had already made purchases, thus focusing on driving new conversions.
Results:
This targeted approach led to a 28% increase in conversion rate and a 13% increase in click-through rate (CTR). In addition, the retailer saw reductions in both Cost Per Thousand Impressions (CPM) by 19% and Cost Per Click (CPC) by 27%, significantly boosting media efficiency and campaign relevance.
3. Expanding Audience Reach Through Higher Match Rates
Finally, reaching a broader, relevant audience was a key objective. Leveraging Zeotap’s native ID Extension feature, this retailer increased match rates by integrating first-party data with additional identifiers. This enhancement improved their ability to deterministically match users, which was especially effective on platforms like Criteo and Meta, leading to extended audience reach.
Results:
With an average 20% increase in match rates, the retailer expanded its audience and improved engagement across channels. The boosted reach also translated into more cost-effective advertising and a better alignment of ads with audience needs.
As retail marketing continues to evolve, tools like Zeotap CDP are essential for businesses to stay ahead, transforming customer data into strategic advantages. Zeotap CDP continues to empower leading retailers with tools that transform customer data into strategic advantages. By leveraging unified profiles, precise segmentation, and optimized ad performance, Zeotap CDP helps retailers maximise ROAS, extend audience reach, and drive engagement, directly impacting their bottom line.
Curious about how Zeotap CDP can transform your retail strategy? Request a demo today to see the platform in action, or explore our Retail CDP solution to learn more about tailored capabilities for your business. Have questions or want to connect with our team? Visit our Contact Us page—we’d love to hear from you!
