BRANDS

Better understand your customers and leverage this knowledge to power your marketing strategies

we help you advance your 1st party data strategies

KNOW YOUR CUSTOMER TRIGGER POINTS

Finally, a company that puts identity and data together. We help you digitize your 1st party CRM data, understand your customers better and market to them across all online channels with precision.

CONNECT YOUR CRM DATA

KNOW YOUR CUSTOMER TRIGGER POINTS

ENRICH AND POWER ANALYTICS

KNOW YOUR CUSTOMER TRIGGER POINTS

ACTIVATE TO MARKET

KNOW YOUR CUSTOMER TRIGGER POINTS

ZEOTAP UNITY: END-TO-END IDENTITY & DATA PLATFORM

Select an industry and choose Connect, Enrich, or Activate to explore our solutions.

CONNECT

Digitize your CRM for a unified customer view

PROBLEM

With the financial industry having an average churn rate of 25%, it leaves service providers no choice but to identify those customers at risk in advance and reach them with the right offerings to prevent them from doing so.

SOLUTION

Zeotap digitizes your customer offline CRM data (emails, phone numbers) and links it their online behavior across devices to a single ID. Also called "people graph", it offers a unified consumer view across channels and devices, per consumer.

APPLICATIONS

  • Merge the offline (CRM data) and online worlds (Digital IDs)
  • Conduct effective prospecting and suppression
  • Identify your current customers on your domain

Success Story

By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with zeotap was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall revenue.
Chief Data Officer, Large Bank
We empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.

50%

Profiles Matched

60 MM

Attributes Enriched

9%

Retention Rate

165%

ROI

ENRICH

Unlock the full power of your 1st party data and understand customer trigger points

PROBLEM

64% of consumers are interested in usage-based insurance (UBI) subscriptions based on personal information and financial service perks. With this information in mind, personalized offerings according to customer behaviors are key. Marketers need deeper analytics and insight on their current customers to ensure that their strategies are data-driven.

SOLUTION

Zeotap enriches the brand's CRMs with its unified high-quality data for a deeper customer understanding. Based on this enhanced knowledge, brands can better plan their marketing campaigns and customize the messaging and creatives accordingly.

APPLICATIONS

  • Add zeotap's unified high-quality data set to your CRM/DMP channels
  • Achieve a 360º customer profile to better inform who to spend your budgets on
  • Enhance predictive models and marketing analytics

SUCCESS STORY

By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with zeotap was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall revenue.
Chief Data Officer, Large Bank
We empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.

50%

Profiles Matched

60 MM

Attributes Enriched

9%

Retention Rate

165%

ROI

ACTIVATE

Increase your marketing ROI based on deep customer insight

PROBLEM

For Financial and Insurance providers, online acquisition is key with 49% of customers and agents willing to purchase plans and premiums using online methods. Providers need the right strategies to convert online users into paying customers. For this to happen, providers need to activate the most accurate data to ensure heightened engagement. By doing so, outcomes become optimized and spend is minimized.

SOLUTION

Zeotap enables brands to better understand their customers and to use this enhanced knowledge to improve their marketing campaign planning and execution. Thanks to its integrations with global and local distribution channels, it allows brands to directly activate their customer data and reach their target across devices.

APLLICATIONS

  • Conduct better prospecting and suppression based on your own data
  • Reach current customers that want to be up/cross-sold
  • Get in front of customers with a high-likelihood to churn

SUCCESS STORY

By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with zeotap was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall revenue.
Chief Data Officer, Large Bank
We empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.

50%

Profiles Matched

60 MM

Attributes Enriched

9%

Retention Rate

165%

ROI

Connect

Digitize your CRM for a unified customer view

Problem

40% of FMCG sales will be driven digitally by 2020. Therefore, without an integrated and mapped offline-to-online customer journey as well as not being present in destinations where customers are buying and performing product comparison research across the retailer spectrum, FMCG brands are losing out on customer data and intelligence.

Solution

Zeotap digitizes your customer offline CRM data (emails, phone numbers) and links it their online behavior across devices to a single ID. Also called "people graph", it offers a unified consumer view across channels and devices, per consumer.

Applications

  • Merge the offline (CRM data) and online worlds (Digital IDs)
  • Conduct effective prospecting and suppression
  • Identify your current customers on your domain

Success Story

Thanks to zeotap's end-to-end identity and data solution, we were able to better understand our customers across devices and plan our marketing activities based on this enhanced knowledge. The results have been unbelievable so far.
CMO, Large FMCG Brand
We first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with zeotap’s ID-verified data with +70% On-Target-Percentage (OTP).

50%

Email Match Rate

30 MM

Profiles Enriched

-70%

Cost On-target

+165%

ROI

ENRICH

Unlock the full power of your 1st party data and understand customer trigger points

Problem

New customer acquisition and cross/upselling to current customers, are major revenue drivers for FMCGs. The probability of selling to an existing customer is 60-70%, and only 5-20% to sell to a new prospect. Only with deep customer understanding a brand can identify which customers/new users to talk to with personalized offerings and promotions that fit their needs.

Solution

Zeotap enriches the brand's CRMs with its unified high-quality data for a deeper customer understanding. Based on this enhanced knowledge, brands can better plan their marketing campaigns and customize the messaging and creatives accordingly.

Applications

  • Add zeotap's unified high-quality data set to your CRM/DMP channels
  • Achieve a 360º customer profile to better inform who to spend your budgets on
  • Enhance your predictive models and marketing analytics

Success Story

Thanks to zeotap's end-to-end identity and data solution, we were able to better understand our customers across devices and plan our marketing activities based on this enhanced knowledge. The results have been unbelievable so far.
CMO, Large FMCG Brand
We first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with zeotap’s ID-verified data with +70% On-Target-Percentage (OTP).

50%

Email Match Rate

30 MM

Profiles Enriched

-70%

Cost On-target

+165%

ROI

ACTIVATE

Increase your marketing ROI based on deep customer insight

Problem

The average modern person is exposed to around 5,000 ads per day. To avoid saturation and cutting through the clutter, it's paramount for FMCG brands to have a holistic customer understanding to decide who to target and with what purpose and message as well as which destinations will be more effective for lead conversions.

Solution

Zeotap enables brands to better understand their customers and to use this enhanced knowledge to improve their marketing campaign planning and execution. Thanks to its integrations with global and local distribution channels, it allows brands to directly activate their customer data and reach their target across devices.

Applications

  • Conduct better prospecting and suppression based on your own data
  • Reach current customers that want to be up/cross-sold
  • Get in front of customers with a high-likelihood to churn

Success Story

Thanks to zeotap's end-to-end identity and data solution, we were able to better understand our customers across devices and plan our marketing activities based on this enhanced knowledge. The results have been unbelievable so far.
CMO, Large FMCG Brand
We first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with zeotap’s ID-verified data with +70% On-Target-Percentage (OTP).

50%

Email Match Rate

30 MM

Profiles Enriched

-70%

Cost On-target

+165%

ROI

Connect

Digitize your CRM for a unified customer view

Problem

In the digital era, 86% of car shoppers conduct online research before deciding to visit a local dealership. When they do, te dealership If brands fail to have an integrated and mapped customer journey and aren’t consistently present in the micro-moments where people are doing their research, they're almost certainly losing out on potential sales.

Solution

Zeotap digitizes your customer offline CRM data (emails, phone numbers) and links it their online behavior across devices to a single ID. Also called "people graph", it offers a unified consumer view across channels and devices, per consumer

Applications

  • Merge the offline (CRM data) and online worlds (Digital IDs)
  • Conduct effective prospecting and suppression
  • Identify your current customers on your domain

Success Story

The auto market is a deeply competitive one, but Zeotap's solution enabled us to successfully position our Mercedes E-Class to the most optimal audience and thus increased Marketing ROI. Previously, we struggled to reach the right audience, but their solution was a game-changer for us to give direction to our marketing strategy and enabled us to reach our optimistic goals.
Mercedes Benz Spokesperson
The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

+232%

Engagement

Enrich

Unlock the full power of your 1st party data and understand customer trigger points

Problem

Auto brands have a hard time identifying which customers are going through a life-changing moment and thus would be more inclined to be up- or cross-sell - such as having a baby or buying a new house.

Solution

Zeotap enriches the brand's CRMs with its unified high-quality data for a deeper customer understanding. Based on this enhanced knowledge, brands can identify which customers are worth talking to and with which message.

Applications

  • Add zeotap's unified high-quality data set to your CRM/DMP channels
  • Achieve a 360º customer profile to better inform who to spend your budgets on
  • Enhance your predictive models and marketing analytics

Success Story

The auto market is a deeply competitive one, but Zeotap's solution enabled us to successfully position our Mercedes E-Class to the most optimal audience and thus increased Marketing ROI. Previously, we struggled to reach the right audience, but their solution was a game-changer for us to give direction to our marketing strategy and enabled us to reach our optimistic goals.
Mercedes Benz Spokesperson
The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

+232%

Engagement

ACTIVATE

Increase your marketing ROI based on deep customer insight

Problem

When browsing online, customers often encounter auto OEMs’ advertisements, even if they are not in the market to buy a car – sometimes even because they have just been daydreaming about their ideal car online. With Automotive ad-spend exceeding 35 billion in 2018 and showing an upward trend for 2019/2020, OEMs cannot afford to neglect campaign optimization through accurate data activation.

Solution

Zeotap enables brands to better understand their customers and to use this enhanced knowledge to improve their marketing campaign planning and execution. Thanks to its integrations with global and local distribution channels, it allows brands to directly activate their customer data and reach their target across devices.

Applications

  • Conduct better prospecting and suppression based on your own data
  • Reach current customers that want to be up/cross-sold
  • Get in front of customers with a high-likelihood to churn

Success Story

The auto market is a deeply competitive one, but Zeotap's solution enabled us to successfully position our Mercedes E-Class to the most optimal audience and thus increased Marketing ROI. Previously, we struggled to reach the right audience, but their solution was a game-changer for us to give direction to our marketing strategy and enabled us to reach our optimistic goals.
Mercedes Benz Spokesperson
The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

+232%

Engagement

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