By unifying offline and online customer data, enriching existing customer profiles and creating lookalike audiences to expand targeting options across advertising, the bank was equipped to engage new and existing customers with personalised experiences at a lower cost.
The end of this initiative resulted in the deployment of more data-driven insight and personalised experiences for CPG customers that streamlined the brand’s marketing efficiency by 30%.
By the end of the initiative, the retailer was able to leverage Zeotap’s Enterprise Data to run its internal analytics, measurement and activation in its own properties – allowing it to deploy more relevant product recommendations and deliver on its ‘customer first’ promise.
Zeotap licenses its full-stack Customer Intelligence Platform to the agency, which it now white-labels for its clients. As a result, the agency’s clients have access to an advanced solution that solves customer data challenges and allows them to produce more efficient marketing campaigns, while the agency achieved higher retention rates due to more satisfied clients.
