The Industry ABOUT THE INDUSTRY Banking customers value relationships built on trust, and experiences that easily connect them to the services they need. With the rise of digital-first banking, particularly on mobile devices, customers expect more digital engagement and multi-channel personalisation. The Challenge HIGH ATTRITION RATE AND LOW RETENTION As brand new digital-first financial institutions… Continue reading Mobile bank reduces cost of acquisition and increases marketing efficiency
The INDUSTRY ABOUT THE INDUSTRY Today’s banking customers expect connected and convenient experiences across multiple channels, and the bank featured in this initiative is no exception. Operating on a global scale, it delivers digital experiences to customers across web, mobile and email. The Challenge ACQUIRING NEW CUSTOMERS IN A COMPETITIVE LANDSCAPE In an industry challenged… Continue reading Global bank refines customer acquisition strategy and yields 50% match rate
The Industry ABOUT THE INDUSTRY Today’s banking customers expect connected experiences that make it easy for them to access services. For banks, this presents a unique challenge – on the one hand, at the root of personalisation is the ability to unify and activate data at speed and scale, but on the other is the… Continue reading German bank increases retention rate by 12% through unified customer identity
