Zeotap CDP’s integration with Facebook combines Facebook Business Manager and Facebook Conversions API (CAPI) to enhance advertising efforts.
Through Facebook Business Manager, you can create audience segments like MAIDs and hashed identifiers and license them directly to your Facebook Ad account for precise targeting. The Facebook CAPI integration enables real-time event tracking, capturing data that browsers may not track. This helps improve attribution and conversion reporting, even with evolving privacy regulations. Together, these integrations optimize ad targeting and reduce the cost per action.
Read the Help Docs here: