Advertising on Facebook helps businesses meet their goals. Zeotap CDP’s integration with Facebook Business Manager helps create audiences for your Ad account and licenses them to our client’s Facebook ad account.

This integration supports MAIDs, hashed email addresses, hashed phone numbers and Facebook External IDs. Create targeted ads for different audiences, set your budget and measure the results across devices with,

• Loyalty Incentive Selection: Select a loyalty incentive using a model based on CDP data
• Find High-Value Customers: Identify individual customers who have returned high value
• Cross Sell and Upsell: Select the best product for known customers in real-time based on their past data
• Retention Campaigns: Need to send optimal treatments to retain existing customers