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Google Marketing Platform

Google Marketing Platform is a data management platform (DMP) that specialises in online advertising and analytics for both enterprises and small businesses. Zeotap CDP’s integration with Google DMP enables you to use Zeotap’s data as your first-party data.

This integration supports MAIDs and Google cookies. Create unified and curated high-quality profiles, thus allowing businesses to build,

  • Cross-channel campaigns: Send optimal messages to customers across all channels
  • Reactivation Campaigns: Send messages to customers who have stopped doing business or are at risk
  • Repurchase Prediction: Estimate likelihood of repurchase using a model based on CDP data
  • Unsubscribe Prediction: Estimate likelihood of unsubscription using a model based on CDP data