Google Pub/Sub is an asynchronous and scalable messaging service that decouples services producing messages from services processing those messages.

Integrated with Zeotap’s real-time orchestration platform, Google Pub/Sub can help marketers manage their customer data in real-time and create powerful use cases for:

• Retention Campaigns: Need to send optimal treatments to retain existing customers
• Cross Sell and Upsell: Select the best product for known customers in real-time based on their past data
• Real-Time Location-based Personalisation: Select the best message in real-time based on current customer location and past data
• Cross-channel campaigns: Send optimal messages to customers across all channels