The Zeotap Collect Tag is a custom template available on Google Tag Manager (GTM) for seamless integration with Zeotap CDP. This JavaScript tag captures events and user information as customers navigate your website without impacting site performance. To enable comprehensive data collection for segment activation and event orchestration, a data layer must be set up on your website. Zeotap CDP then leverages this data to create user segments, gain insights, and execute targeted campaigns across your preferred platforms.

Read the Help Docs here: Source Integration