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Zeotap CDP’s HTTP Webhook integration enables seamless, bidirectional data transfer between your internal systems and the platform. By connecting through webhook endpoints, you can securely import customer data into Zeotap CDP in real time. Once onboarded, this data becomes actionable for creating segments and gaining insights. In turn, Zeotap CDP can transmit these qualified customer segments back to your systems, enabling real-time activation for personalised customer journeys, campaign execution, and enhanced engagement across your preferred platforms.

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Journeys