S4M Partners with Zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns

S4M, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM.

Zeotap provides data from unique enterprise sources such as security companies and payroll providers.  It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data.  Thanks to this partnership, S4M can now provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights in order to meet their business objectives.

“Partnering with zeotap provides us with audience segments based on real-world consumers and their behaviors. This coupled with our already hyper-precise location data and audience targeting capabilities will allow us to further reach the right audience at scale, ultimately driving incremental in-store visits on behalf of our clients.” said Stan Coignard, Americas CEO and Co-founder of S4M.

With access to zeotap’s deterministic audience insights mid and post-campaign, Fusio by S4M will be able to optimize strategies in real-time and further provide insights into in-store visitors as well as the engaged audiences within any advertising campaign – through the implementation of a lightweight pixel.

“Quality, transparency, and results are what we stand for. We want to help brand marketers all over the world achieve their objectives and better customer acquisition, cross/upselling and reduce churn. Our end-to-end digital solutions based on the highest quality data at scale allows us to do that. Through the partnership with S4M, we want to make this a reality and bring this data to the hands of any brand wanting to implement a holistic marketing strategy.” says Daniel Heer, CEO & Founder of zeotap.

About zeotap

Zeotap is the only global data & identity platform that offers a deterministic end2end solution to onboard, understand and activate 1st party customer data across Europe, North America, LATAM and India. zeotap works with exclusive data sources such as 10 tier-1 telecom operators globally and many others. Thanks to its patented tech platform and a privacy and security by design approach resulting in 9 certifications including GDPR & ISO 27001, zeotap today is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald’s & Mercedes-Benz. More info: www.zeotap.com

About S4M

S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. S4M is committed to transparency and full autonomy for its clients from online impressions until conversions and relies on data obtained only with the user’s explicit consent. Founded in 2011 by mobile marketing pioneers, S4M has more than 180 employees and services more than 600 advertisers worldwide. The company has ten offices in the US, Canada, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io

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