Zeotap CDP Achieves REAL CDP Certification, Validating its Commitment to Customer Data Excellence

Real CDP Certification is an Additional Proof of Quality of Zeotap CDP, Cementing Its Position Among the Top SaaS Industry Leaders

Berlin, July 11th, 2023 – Zeotap CDP, the easy, secure and impactful European Customer Data Platform, proudly announces its recent attainment of the RealCDP™ Certification. This notable achievement comes following a comprehensive assessment conducted by the esteemed CDP Institute, an impartial authority in the realm of customer data management.

The RealCDP Certification program was devised to establish a clear benchmark of essential features that users expect from a competent CDP, thereby alleviating buyer confusion and facilitating informed decisions. To earn this recognition, vendors undergo a rigorous audit process carried out by an independent authority.

Real CDP certificate issued by CDP Institute

The RealCDP program meticulously evaluates systems based on seven core capabilities, which include:

  • Seamless data ingestion from any source
  • Comprehensive capture of all ingested data details
  • Long-term storage of ingested data, subject to privacy constraints
  • Creation of unified profiles for identified individuals
  • Smooth data sharing with any required system
  • Real-time responsiveness to new data and profile requests
  • Adherence to local privacy and security regulations when governing customer data.

Collectively, these capabilities epitomise the true potential and promise of a robust CDP. Systems that lack any of these crucial features invariably limit the functionality and impede the support for vital CDP applications.

"We are thrilled to have obtained the RealCDP Certification, which stands as a testament to Zeotap's unwavering dedication to customer data excellence," stated Malavika Lakireddy, VP Product at Zeotap. "This milestone achievement reinforces our position as a trusted partner for brands looking to unlock the full potential of their customer data. With Zeotap CDP’s comprehensive capabilities, brands can seamlessly integrate, unify, segment, and orchestrate their customer data, empowering them to deliver superior experiences and drive business growth."


Zeotap CDP is the easy, secure and impactful Customer Data Platform made in Europe for Europe. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It offers a simple UI built for marketers to deliver personalised experiences for consumers that drive improved business outcomes across marketing, sales, and service in just 8-weeks.  Zeotap CDP can integrate seamlessly with  over 150 pre-built integrations. Zeotap works with world’s top brands including Virgin Media O2, Rewe and Audi


The CDP Institute is a vendor-neutral organisation dedicated to empowering companies in the management of their customer data. By providing marketers and technologists with valuable insights into Customer Data Platforms (CDPs), the CDP Institute plays a vital role in fostering knowledge and understanding in this field. As a vendor-neutral entity, the Institute produces and disseminates unbiased materials that delineate the characteristics, uses, benefits, and real-world success

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