Zeotap CDP and Annalect Spain Announce Strategic Agreement to Enhance Data-Driven Marketing Solutions

The two companies will combine the capabilities of Zeotap CDP with Annalect's Martech consulting expertise to offer data-driven solutions to clients.

Berlin, the 6th of November 2023 – Zeotap CDP, the European Customer Data Platform, and Annalect, a consultant at Omnicom Media Group specialising in Technology, Martech, and Advanced Measurement, have joined forces to offer comprehensive CDP projects to their clients. Annalect, together with Zeotap’s technology, will provide end-to-end data management solutions to clients, ranging from proper data collection to its taxonomy and activation in owned and digital media.

This partnership will offer clients the opportunity to gain a holistic 360-degree view of their customers, enabling companies to design effective marketing strategies and gain a competitive edge. This will allow for fully customised campaigns with a greater impact on business results.

Thanks to Annalect’s Martech team’s expertise in CDP technologies, they will optimise campaign costs, improve efficiency, and ensure scalability and flexibility for clients, ensuring that their data is accessible and actionable.

Through this collaboration, clients will benefit from Annalect Spain’s expert consulting services on Google Cloud, enabling them to build a next-generation data architecture based on Google Cloud technology. Clients will leverage the combined experience of both companies in delivering innovative solutions that foster meaningful connections with customers and drive business results, while minimising the time from project inception to the implementation of the first use case.

In the words of Arturo Valero, Managing Director of Annalect: “Thanks to this alliance, we bring together our best talent in Cloud and audience activation strategists with Zeotap’s technology, which will allow us to maximise our clients’ investments for maximum returns.

We are excited to provide our clients with the best-of-breed technology together with the influence, professionalism, and knowledge of Annalect,” said Miguel Laguna, Alliances and Partnerships Director at Zeotap, adding, “Our partnership with Annalect enables us to develop our CDP market share in Spain, empowering more businesses to unlock the full potential of their data.


Zeotap CDP is the easy, secure and impactful Customer Data Platform made in Europe for Europe. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It offers a simple UI built for marketers to deliver personalised experiences for consumers that drive improved business outcomes across marketing, sales, and service in just 8-weeks.

Zeotap works with the world’s top brands including Virgin Media O2, Rewe, Audi and  McDonalds.


Over a decade ago, Omnicom created Annalect to reimagine the future of marketing, at the crossroads of data, tech & analytics. Today, Annalect is a 4,000-strong global specialty services company, delivering data-driven capabilities proven to drive better marketing outcomes for our clients.

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