Zeotap CDP: The Missing Piece in Your Retail Media Strategy Excellence

Berlin, January 22, 2024 – Retail Media has become a trendy topic lately, not only due to its potential for providing brands with a unique opportunity for meaningful engagement with their customers, but also because it offers a robust advertising strategy built on first-party data. This is even more relevant now with the impending deprecation of third-party cookies on the horizon and the increasing need for a privacy-conscious approach to targeting.

Retail Media represents a paradigm shift where retailers leverage their digital platforms to provide advertising space to brands. This concept harnesses the power of first-party transactional and behavioural data, enabling personalised and targeted marketing strategies directly within the retail environment. The success of this strategy hinges on achieving a delicate balance between user experience and commercial objectives. However, achieving this equilibrium is not possible without the right tools in place, and that’s where Customer Data Platforms (CDPs) come into play.

CDPs play a pivotal role in the success of Retail Media, encompassing the collection, integration, and orchestration of data—the lifeblood of effective marketing. The outcome is not only the ability to manage data in a compliant and structured manner but also to efficiently deliver targeted, personalised experiences at scale throughout the whole customer journey,  bringing rapid commercial results.

In this scenario, Zeotap CDP emerges as the perfect solution for brands aiming to succeed in Retail Media. Its platform is user-friendly and designed for marketers, ensuring a seamless experience without the need for technical expertise. Zeotap CDP excels in data enrichment, boasting superior match rates in digital marketing through advanced identity stitching and thanks to Zeotap’s proprietary cookieless ID (ID+).
Its effortless integrations with AdTech and MarTech, including Data Clean Rooms, make it an exceptionally versatile solution. Furthermore, Zeotap’s privacy-centric approach, developed in Germany and compliant with stringent European regulations, ensures the highest standards of data protection and privacy.

Tibor Stefan, Chief Revenue Officer at Zeotap, notes, “Zeotap CDP offers a robust reliable solution that empowers brands to harness the potential of Retail Media with confidence and efficiency. With Zeotap CDP, retailers can leverage the full power of their first-party data, creating seamless, personalised customer journeys while ensuring data compliance. In the current scenario where data privacy and consumer engagement are paramount, Zeotap CDP is the trusted partner for brands seeking success in Retail Media strategies.”