OMD France Innovates With the New Market Player Zeotap, Bringing Superior Campaign Results to Its Clients
PARIS/BERLIN 28th September:
The global data platform zeotap, live in 8 countries and in France for several months now, has been chosen by OMD France to guarantee advertisers significantly more precise data and thus, superior results. Zeotap’s data offering includes deterministic ID-verified data coming from telecom operators and other exclusive enterprise sources.
Zeotap arrived in France this April with the promise of shaking up the standards for 3rd party data providers. Unlike other players, the company has stayed away from pre-aggregated audiences and probabilistic models, the primary reasons for dissatisfactory outcomes in the market. By offering telecom data and placing privacy and data security at the heart of its strategy, zeotap delivers up to 6 times better results than the Nielsen and ComScore benchmarks.
As of today, operator is hard to come by in the French market. In the US, large operators have made significant investments into their data and advertising offering as shown by the recent Oath’s acquisitions by Verizon and AppNexus’ by AT&T. As a result, zeotap is bringing a highly innovative data offering with its its scarce telecom data that was previously unavailable to the market.
“At OMD we are always keen on experimenting with the newest innovations. With this partnership, we want to show our ongoing commitment to offer our clients the best data available in the market. With zeotap, we have found a reliable demographic data provider, which is extremely precious since in the current increasingly complex and competitive mobile advertising market, there are mobile data providers whose relevance is sometimes questionable. ” explains Sylvain Deffay, in charge of programmatic at OMD.
OMD has been activating zeotap for several months across its programmatic campaigns with tremendous success. The latest campaign for a large fashion advertiser targeted towards a niche socio-demographic audience resulted in a 53% uplift in On-Target Reach (OTR) compared to market benchmarks.
“These results reflect the true will of zeotap’s founders to transform the market fully. The extraordinary work of our product and data sourcing teams have allowed us, together with our partner OMD, to enrich their clients’ campaigns with reliable and powerful data in complete confidence, resulting in superior performance every single time.” Léonard Steger, Country Manager France of zeotap.
zeotap unites the world’s most valuable data to fuel growth. We enable our clients to achieve better results through precision at scale and intelligent technology. The first company to win major telecom operators around the world as data partners, zeotap has since become the leader in sourcing, refining and distributing high-quality data from large enterprises. Founded in Berlin in September 2014, zeotap today has offices in New York, London, Madrid, Milan, Paris, Bengaluru and Mumbai and counts all major media agencies and many global brands as its clients. More information: www.zeotap.com