Defacto

WE CONNECT PEOPLE AND BRANDS

DEFACTO supports companies from different industries in the digitisation of customer data and process management. As a leading business consultancy and IT implementation in the direct-to-consumer environment, we keep customers loyal—through holistic engineering of all customer experiences.

In this way, we empower organisations with digital solutions, optimise the customer experience in line with customer expectations and generate targeted and systematic business benefits through growth, increased efficiency, and profitability. Together we unlock the full potential of customers’ data and technology.

As an experienced business consultancy in customer management, we enable our customers to have data and process ownership. We also help increase marketing efficiency through maximum flexibility in campaign management and marketing automation across all channels. To do this, we support selecting the right solutions for CRM, marketing automation, and customer data platforms, converting the business requirements into functional requirements, building the solutions for our customers and training the business to use the MarTech solutions themselves to achieve their business use goals successfully.