Zeotap CDP: The Best Salesforce Data Cloud Alternative
Easy integration, marketer-friendly design, and instant value without complex setups or hidden costs
✅ Positive business results in just 2 months
✅ Personalised customer experiences
✅ Built for marketers, not just data scientists
60+ International Clients Trust Zeotap CDP
Side-by-Side: Zeotap CDP vs. Salesforce Data Cloud
Zeotap CDP and Salesforce’s Data Cloud CDP platform employ distinct strategies for managing customer data.
Zeotap CDP is a best-of-breed (BoB) solution suited for marketers and businesses focused on agile, data-driven strategies that require rapid deployment and straightforward user interfaces.
Salesforce Data Cloud is a best-of-suite (BoS) CDP ideal for organisations already embedded in the Salesforce ecosystem and that can navigate longer, more complex configurations.
Zeotap CDP vs. Salesforce Data Cloud: In-Depth Feature Comparison
What are the feature-by-feature differences between Zeotap CDP and Salesforce Data Cloud?
Zeotap CDP | Salesforce Data Cloud | |
---|---|---|
Time-to-value | 8 weeks | Up to 15 months |
Multiple ID strategies | ✅ | ❌ |
Self-serve for marketers | ✅ | ❌ |
Enterprise-ready | ✅ | ✅ |
360° customer view | ✅ | ✅ |
Predictive AI | ✅ | ❌ |
Why Choose Zeotap CDP Over Salesforce Data Cloud?
Immediate value
Zeotap CDP delivers positive business outcomes in just 8 weeks. In contrast, best-of-suite solutions like Salesforce Data Cloud typically take 9 to 15 months to implement.
Native on Google Cloud Platform (GCP)
Zeotap CDP offers seamless GCP integration and deployment to enhance existing tools with improved latency and cost efficiencies.
Intuitive interface designed for marketers
Zeotap CDP delivers exceptional results with minimal training. Its user-friendly design allows everyone in your marketing team to make data-driven decisions.
Advanced identity resolution
Zeotap creates detailed customer profiles using advanced identity stitching, including cookieless ID, to make campaigns more targeted and personalised.
Efficient & scalable data management
Zeotap CDP easily handles large datasets from various sources, ensuring scalability. It is built to meet increasing data demands even during rapid growth or seasonal peaks.
AdTech & MarTech ecosystem connectivity
Zeotap CDP offers extensive API connectors and out-of-the-box integrations, facilitating a more cohesive and versatile marketing technology stack.
Privacy-centric approach
Made in Germany, Zeotap CDP prioritises privacy, meets strict European data standards, and ensures user trust in a privacy-first era.
Turn Your Customer Data into a Competitive Advantage
Key Differences Between Zeotap CDP & Salesforce Data Cloud
Key Differences Between Zeotap CDP & Salesforce Data Cloud
Implementation
Salesforce Data Cloud requires extensive technical setup and SQL coding, typically taking 9-15 months to implement. Zeotap CDP is ready to go out of the box and intuitive enough for marketers to integrate and deploy.
Cost
Salesforce Data Cloud's need for multiple licenses and its complicated integration process can result in high and unexpected costs. Zeotap CDP offers a transparent, modular subscription plan that businesses can tailor to specific needs.
Integrations
Salesforce Data Cloud supports 400+ integrations, though few are geared toward CDP use cases. AdTech channel integrations are limited. Zeotap CDP offers 150+ leading MarTech integrations, linking customer data to essential business tools with just a few clicks.
Success stories and quotes
Success Stories: Positive Business Outcomes Driven by Zeotap CDP
Virgin Media O2 saves £1M by suppressing their existing customers from paid media, using Zeotap CDP
Thanks to Zeotap Mercedes-Benz increased by 175% the CTR by streamlining paid acquisition campaigns.
FAQ: Zeotap CDP or Salesforce Data Cloud?
Zeotap CDP can be quickly implemented without code to drive commercial outcomes in just 8 weeks. A best-of-suit (BoS) solution like Salesforce Data Cloud, meanwhile, requires considerable technical configuration and usually comes with long implementation cycles ranging between 9 and 15 months.
Zeotap CDP is perfect for businesses leveraging first-party data for targeted, personalised marketing. Its user-friendly interface simplifies complex data operations to make advanced marketing strategies accessible for all members, regardless of their technical skills.
Zeotap CDP prepares you for the cookieless future by leveraging Zeotap ID+, a Universal ID system that ensures persistent, shared identifiers across the digital ecosystem. Using first-party
Working with a CDP based in the EU, like Zeotap CDP, can be important for businesses prioritising compliance with strict data protection regulations like GDPR. Such a CDP is likely to integrate better data privacy and security safeguards.
A flexible subscription model like that of Zeotap CDP allows businesses to tailor their customer data platform precisely to their needs. With its modular approach, companies can ensure they pay only for what they require and can scale as necessary
See Why Zeotap CDP is the Better Choice vs. Salesforce Data Cloud
Learn more about how Zeotap CDP can help unlock the full potential of your marketing data, including how to:
- Quickly integrate & deploy a CDP without code
- Boost ROI through targeted, personalised campaigns
- Prepare for a cookieless, privacy-first future