ZEOTAP CDP SOLUTIONS
CDP for Customer Acquisition and Growth
Suppress audiences, cross-sell & upsell, and use abandoned cart campaigns to increase conversions and lower customer acquisition costs.
International brands using Zeotap CDP to create GDPR-compliant campaigns
How Zeotap CDP will lower your customer acquisition cost
Reduce Customer Acquisition Cost
Exclude existing customers from marketing campaigns based on purchases made across all channels.
Improve Conversion Rate
Select the next best product or action for existing customers based on their previous behaviour.
Lower Cost of Upselling
Send promotions to customers who abandon shopping carts and stop when it is no longer relevant.
How customer acquisition and growth impact business growth
It typically costs 5 to 25 times more to acquire a new customer than to retain an existing one. For marketers, a strategic acquisition and growth strategy allows their business to:
- Attract customers for life
New customer acquisitions provide opportunities for repeat business and upselling, maximising long-term revenue growth.
- Build trust for increased engagement
Customers who trust your brand make additional purchases and interact more frequently, driving sustained growth.
- Convert existing customers into brand advocates
Happy customers are more likely to promote your brand, saving you time and money on new customer acquisition.
USE CASE 1
Audience suppression
A unified customer database like Zeotap CDP lets marketers exclude customers from campaigns based on past purchases across all channels. This strategy increases conversion rates, boosts return on ad spend (ROAS), and prevents customers from receiving irrelevant or duplicate messages. Together with 360-degree customer views and automated audience segmentation, marketers can ensure customers receive only the most relevant messages. One Zeotap client saw a 38% higher click-through rate (CTR) and a 20% lower cost per order (CPO) across channels after suppressing audience segments.
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USE CASE 2
Cross-sell and upsell campaigns
Marketers can track visitor behaviour and IDs in real-time from downstream activation platforms. They can apply rules to touch points across the customer journey to select the best product based on profile data, which is then sent to the advertising or marketing platform. By monitoring customer behaviour, marketers can adjust selections as needed. Meanwhile, predictive audiences provide even deeper customer insights. With cross-sell and upsell campaigns, marketers can now provide their customers with a more personalised experience to increase customer lifetime value and sales.
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USE CASE 3
Abandoned cart campaigns
Marketers can leverage abandoned cart lists from advertising platforms to boost sales. By analysing profile data, they can determine the best approach for each customer, retargeting them with offers through email, mobile, social, web, and onsite channels. Customers are removed from the abandoned cart segment once they purchase, ensuring they no longer receive irrelevant offers and ads. This targeted strategy increases the chances of making a sale. One Zeotap client saw a 15% increase in conversion rates with personalised email reminders, and 42% of inactive users returned after receiving personalised offers.
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How Virgin Media O2 accelerated acquisition and growth with Zeotap CDP
Virgin Media O2 aimed to reduce cost per order (CPO) and increase conversion rates in its digital advertising campaigns by refining its paid acquisition strategy. To achieve this, they used Zeotap CDP to exclude irrelevant audiences (such as existing customers and those who cannot purchase), acquire new customers more effectively to drive growth, and upsell or cross-sell additional products to existing customers.
Positive business outcomes
- £1 million saved on paid acquisition campaigns
- +43% more conversions and 37% lower cost per order
- +38% higher click rate
Why Zeotap is the perfect partner for you
IMMEDIATE VALUE
We are specialised in prioritising simple use cases that drive commercial outcomes in just 8 weeks.
EASY DEPLOYMENT
Thanks to one-click deployment and simple configuration, Zeotap CDP has a lower latency and a faster time to value.
Ease of Use
Zeotap CDP offers an intuitive interface designed for practical marketers that can be used without technical skills.
Data Extension & Cookieless ID
Zeotap uses patented identity stitching strategies and ID extensions for a higher match rate in digital marketing.
Top-tier privacy
Engineered in Germany, our product complies with strict EU regulations to guarantee the highest privacy standards.
Trusted Partner
We are your trusted partner, not just a software vendor. Our comprehensive customer support package ensures your success.
Industry recognitions
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