Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M

An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only on Conversion and Acquisition Costs, but also on ROI, allowing the saved money to be reinvested.

In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP, achieving staggering results across different performance metrics such as CTR, CR and CPO.
Find out more about Virgin Media O2’s success story with Zeotap CDP.