Retail Media talk: CDP and Retail Media Use Case for Marketplace

Interview with Andreas Balzer, Director OEM & Media Business of Carwow

In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.

As an industry leader in the automotive sector, Carwow brings a unique perspective to the table, shedding light on how CDPs enhance Retail Media strategies in this competitive landscape.

Throughout the discussion, Andreas shares invaluable insights into why a CDP is indispensable for Retail Media, drawing on Carwow’s extensive experience in the marketplace. Furthermore, he elaborates on two compelling use cases for Marketplaces, offering real-world examples of how CDPs empower businesses to thrive in this dynamic environment.

One of the highlights of the interview is Andreas’s exploration of how Carwow leverages Zeotap CDP capabilities to augment its Retail Media Strategy. By harnessing the advanced features and functionalities of Zeotap’s CDP, Carwow is able to unlock new levels of efficiency and effectiveness in its marketing initiatives, driving tangible results and fostering enhanced customer experiences.

This interesting conversation was captured during the DMEXCO 2023 panel discussion titled “Enhancing Business Transformation: The Role of CDPs in Elevating Customer Experience.” As a participant in this thought-provoking event, Carwow brings firsthand insights and expertise to the forefront, offering valuable perspectives on the transformative power of CDPs in today’s business landscape.

Ready to dive deeper into Retail Media and the transformative power of CDPs? 

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