Virgin Media O2 case study: how to save £1M using Zeotap CDP

The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase where they broke down the awe-inspiring, simple but impactful paid media suppression use case Virgin Media O2 & Zeotap have jointly embarked on, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

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