Zeotap CDP
The easy, secure and impactful Customer Data Platform
Why Zeotap CDP?
IMMEDIATE VALUE
4+4 Framework
Specialised in prioritising simple use cases that drive commercial outcomes in 8 weeks
EASY DEPLOYMENT
GCP Native
Frictionless deployment make existing tools and investment better with latency and cost advantages
INTUITIVE INTERFACE
Built for Marketers
Designed for hands-on marketers with no need for technical coding skills
360 IDENTITY
Including Cookieless ID
Patented identity stitching strategies for discriminatory digital marketing use cases
PRIVACY ABOVE ALL
From Europe for Europe
Conceived in Germany and developed for stringent European regulation
TRUSTED PARTNER
We will be your trusted partner, not just a software vendor, that will make your CDP project successful.
Success stories and quotes
Zeotap CDP features
Customer 360° view
Create a comprehensive view of all your customer data that links online and offline identifiers and attributes for improved personalisation, predictive analytics, and cross-department customer alignment.
Predictive audiences
Machine-learned segments give you audience insights that help better predict customers’ likely behaviour to prevent churn, increase CLV, and improve cross-sell and upsell campaigns.
Omnichannel journey orchestration
Delivering personalised customer journeys allows you to deliver ‘Next Best Action’ and ‘Next Best Offer’ at scale, increasing your ability to reduce churn and attrition, as well as more effectively upsell and cross-sell.
Consent orchestration
Our DIY consent control centre allows you to set up consent and marketing preferences rules to reflect customer choices across all your martech and adtech channels for improved customer experience and complete GDPR compliance.
Privacy and GDPR
We are built in Europe for complete European compliance. Our customer data platform is easily extensible and designed to meet all privacy frameworks, including CCPA and GDPR.
Cookieless solution Zeotap ID+
Continue to identify and address your customers in a cookieless ecosystem with the only customer data platform with a universal ID linked to every customer profile to future-proof your advertising revenue.
Turnkey integration solutions
Zeotap CDP integrates your customer data with all your essential business tools with out-of-the-box connectors, providing trusted, actionable data to fuel your business. With over 150 pre-built (business-ready) integrations, you can effortlessly connect Zeotap CDP with a range of the most utilised marketing technologies in just a few clicks.
Explore Zeotap CDP
Integrate
Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.
Unify
Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.
Segment
Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.
Orchestrate
Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.
Analyse
Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.
Protect
Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.
Industry recognitions
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