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ZEOTAP CDP FEATURES

Privacy and GDPR

Conceived in Germany and developed for stringent European regulations. Compliance-first by nature.

Zeotap CDP Privacy and GDPR

Why choose Zeotap CDP

Privacy above all

Our customer data platform is designed to meet all privacy frameworks, including CCPA and GDPR, and is easily extensible.

Privacy made easy

Our intuitive self-serve interface for privacy compliance tasks means you don’t have to depend on IT teams for support.

Complete privacy management

Data observability, including audit logs for compliance, is an integral component of our customer data platform for complete data health management.

Success stories and quotes

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
Virgin Media, O2
Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
Steffen Roehn
Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
Google Cloud logo
Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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Integrate consent choices into every customer profile

Collect online and offline data sources to create a 360° view of every customer profile that includes a unified view of consent purposes and marketing preferences to improve customer experiences and satisfy regulatory compliance.

Easily manage data subject requests

Our customer data platform provides an easy way for users to delete customer profiles, including bulk delete capabilities to meet GDPR’s Right to be Forgotten requests, and allows for comprehensive logging for audit and compliance reviews.

Consent orchestration for evolving compliance

Our DIY consent control centre allows quick and easy setup of consent and marketing preferences rules to automate the process, with built-in GDPR compliance and configurable features for other global privacy frameworks.

Explore Zeotap CDP

Integrate

Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.

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Unify

Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.

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Segment

Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.

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Orchestrate

Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.

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Analyse

Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.

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Protect

Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.

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Industry recognitions

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Download our CDP Guide

Revolutionise your customer insights, personalisation, and business growth with our comprehensive CDP Guide. Gain a deep understanding of the key characteristics and crucial considerations that make a CDP investment-worthy.

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It is simple to deliver amazing customer experiences without compromising user privacy. Complete the short form, and we’ll be in touch to schedule your demo.