Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for businesses to stay competitive and accurate. Qualitative and quantitative datasets about customers, partners, staff, vendors and even business processes are what businesses have come to… Continue reading Data Silos: What They Are & Why You Need to Get Rid of Them
Interview: Zeotap CEO Daniel Heer on Becoming Europe’s Top CDP, Unique ID Solutions & Boosting Open Web Data
Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Data Platform in Europe, how its unique universal ID solution differs from competitors, and what it’s doing to actively help the open web increase its level of first party data. 1. Zeotap positions itself as… Continue reading Interview: Zeotap CEO Daniel Heer on Becoming Europe’s Top CDP, Unique ID Solutions & Boosting Open Web Data