“We cannot direct the wind, but we can adjust the sails.” Dolly Parton Tweet We started this series of posts by talking about VALUES and their importance in our daily lives. Then we explored our first value, PIONEER. Today we’re going to talk about our second value, ADAPTIVE. So let’s go. Perhaps the best way… Continue reading Our Pact, our Values: Adaptive
Zeotap CDP has a new interface, meticulously redesigned to ensure effortless navigation. Over the past few months, our dedicated team has been hard at work crafting a new interface that harmonises simplicity with functionality. Why did we embark on this huge effort? As more CDP users joined us, they faced challenges like difficulty in finding their… Continue reading Your Path to Effortless Navigation: The New Zeotap CDP Interface
Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms. These data insights go beyond tailoring content and delve into predicting users’ preferences and behaviours to present ads that are not just engaging but also enticing for purchases. Businesses can yield highly personal revelations, extending from individual… Continue reading How brands can safeguard their reputation amid privacy violations on advertising platforms
At Zeotap CDP, we are dedicated to empowering businesses with cutting-edge solutions that harness the potential of real-time data to create exceptional customer experiences. If you’re seeking complete control over the data sent to your internal systems, all while ensuring secure data transfer and the ability to leverage this data for various use cases, look… Continue reading Transform Data Dynamics with Zeotap CDP’s Webhook Open Connectivity
Segmentation is an essential undertaking for marketers when using a Customer Data Platform (CDP). However, not all CDPs in the market enable businesses to utilise segmentation in order to gain a deeper comprehension of their audience and develop marketing campaigns that are tailored and personalised to individual customers. Challenges such as querying unified data, obtaining… Continue reading Revolutionising Audience Segmentation: A Deep Dive into Zeotap CDP’s New Module
Imagine the fusion of a cutting-edge customer data platform with today’s most dynamic entertainment hub. Exciting news for marketers in the TikTok realm: Zeotap CDP has unveiled an innovative suite of integrations that’s about to reshape advertising on TikTok. At Zeotap CDP, our commitment to expanding omnichannel engagement knows no bounds. Our goal is to… Continue reading Reimagining Advertising on TikTok: Zeotap CDP Integration Redefines Strategy
Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP). While CDPs promise enhanced customer insights, engagement strategies, and marketing efficiency, this transformative journey is frequently punctuated by formidable challenges. In this piece, we delve into strategies for organisations to successfully… Continue reading Maximising CDP Project Success: The 3 key hurdles
In an increasingly data-driven world, the importance of data privacy and individual rights cannot be understated. As data protection regulations like GDPR and CCPA continue to evolve, businesses face mounting pressure to ensure the security and transparency of customer data. One critical aspect of data privacy is the ability for individuals to exercise their rights… Continue reading Ensuring data privacy rights: Zeotap CDP’s role in supporting data subject requests
Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrate Google Pub/Sub with Zeotap CDP for seamless data flow across your internal systems to drive personalisation
Are you seeking to refine your customer segments for enhanced alignment with your marketing objectives? Do you aim to elevate ad campaign conversion rates while maximizing ad budget efficiency? Is your performance evaluated based on effective new customer acquisition or boosting customer lifetime value (CLV) among your existing audience? If you resonate with any of… Continue reading Craft your audiences strategically through Zeotap CDP’s Calculated Attributes and transform engagement
