The Power of Audience Suppression in Telco Marketing: A CDP Perspective

In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly defined by the efficiency of marketing investments. The common challenges facing marketers, such as: overspending in auctions,  launching ineffective campaigns,  misaligned targeting efforts,  often dilute the potential returns from their digital media investments. These issues highlight a crucial need for… Continue reading The Power of Audience Suppression in Telco Marketing: A CDP Perspective

Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success. As consumer behaviours shift and privacy regulations tighten, advertisers face increasing pressure to deliver to established target audiences.  Today brands communicate on multiple and very different channels, for this… Continue reading Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

Unlocking the Potential of Real-Time Marketing with Zeotap CDP

In today’s digital landscape, the ability to engage with customers in real-time is paramount for marketers seeking to stay ahead of the curve. Traditional marketing approaches are no longer sufficient in a world where consumers expect personalised interactions and instant gratification.  Zeotap CDP’s real-time  journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity… Continue reading Unlocking the Potential of Real-Time Marketing with Zeotap CDP

How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes. They wanted to improve the paid acquisition strategy by suppressing their existing customers who already purchased, or customers who cannot purchase) from their campaigns. Additionally, they wanted to efficiently… Continue reading How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression

Why Your Business Needs to Change from DMP to CDP

With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP). Unlike DMPs, in fact, CDPs focus on first-party data, offering versatility and adaptability for long-term customer engagement, even in a cookieless world. They enable businesses… Continue reading Why Your Business Needs to Change from DMP to CDP

How to choose the right CDP for Telco: Comprehensive Guide

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints. As Telcos navigate this complex landscape, choosing the right Customer Data Platform (CDP) becomes crucial for unlocking their true potential. Simply selecting a top-ranked vendor or renowned brand doesn’t guarantee… Continue reading How to choose the right CDP for Telco: Comprehensive Guide

How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount. To achieve this, telecommunication companies must undergo significant transformations in their operational methodologies, particularly in their approach to data management and technological integration to… Continue reading How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

CDP vs DMP – Which Solution is Best for Your Marketing Strategy

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both. In actual fact, this is incorrect. In an ironic twist, it’s their similarities… Continue reading CDP vs DMP – Which Solution is Best for Your Marketing Strategy

How Telcos can Benefit from a CDP Implementation: Top 6 Challenges and Solutions

With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs for Telcos are essential to meet the needs of today’s consumers. By providing a unified view of customers, enabling personalisation and better engagement orchestration, CDPs can boost loyalty and drive growth. As Telcos leverage customer data efficiently, they can identify… Continue reading How Telcos can Benefit from a CDP Implementation: Top 6 Challenges and Solutions

Data-Driven Contextual Targeting

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy. This shift has led to a renaissance for contextual targeting, the best of which  offer  a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver… Continue reading Data-Driven Contextual Targeting