A data-driven approach empowers retailers to develop strategies that yield better results by leveraging insights from actual customer behaviors. Achieving this approach necessitates a comprehensive, 360-degree view of customers, which can be easily acquired with a Customer Data Platform (CDP). In this article, we will explore the top five use cases where CDPs play a… Continue reading 5 Use Cases Why Retailers Need a Customer Data Platform (CDP)
Luxury retail market overview and trends The luxury retail industry has been significantly impacted by the pandemic, with the top 100 luxury goods companies seeing a 12% drop in revenue in 2020, totalling $252 billion. The pandemic also caused a sudden shift in consumer habits towards digital channels, which initially caused problems for brands and… Continue reading 3 Reasons Why Luxury Retailers Need a CDP
Before we dive into the cookieless future, let’s try to understand what addressability is, what cookies are and why the future is going to be cookieless? Addressability is the ability to identify and connect with individual users, regardless of the platform they are on. As we know, with the demise of the third-party cookie, this… Continue reading Addressability in a Cookieless Future – All You Need to Know
Probably almost everyone has experienced a similar situation: you visit an online service and are asked to accept all cookies and share your personal information. Your first instinct is “I don’t want that”, so you look for the easiest way to decline everything, just to find out that you cannot use the service without paying… Continue reading Decoding the Privacy Paradox and Balancing User Concerns with Online Behaviour
Google delays third-party cookie deprecation In the latest announcement from July 2022, Google has yet again extended the deadline for the deprecation of the third-party cookies support for Chrome. The phase out is supposed to start in the second half of 2024. This is already the second time they moved the deadline. According to Google,… Continue reading What Googles Delay in Third-party Cookie Deprecation Means for the Ad-Tech World
