Luxury retail market overview and trends The luxury retail industry has been significantly impacted by the pandemic, with the top 100 luxury goods companies seeing a 12% drop in revenue in 2020, totalling $252 billion. The pandemic also caused a sudden shift in consumer habits towards digital channels, which initially caused problems for brands and… Continue reading Why Do Luxury Retailers Need a CDP?
Retail Market Overview The retail industry has faced numerous challenges in recent years, including balancing physical and online presence, adapting to changing consumer attitudes, and navigating product availability issues. The pandemic has only added to these challenges, forcing retailers to adapt and evolve their operations to meet changing consumer demands. Besides that, also the way… Continue reading Why Do Retailers Need a CDP?
Before we dive into the cookieless future, let’s try to understand what addressability is, what cookies are and why the future is going to be cookieless? Addressability is the ability to identify and connect with individual users, regardless of the platform they are on. As we know, with the demise of the third-party cookie, this… Continue reading Addressability in the cookieless future
Probably almost everyone has experienced a similar situation: you visit an online service and are asked to accept all cookies and share your personal information. Your first instinct is “I don’t want that”, so you look for the easiest way to decline everything, just to find out that you cannot use the service without paying… Continue reading Ever heard about the Privacy Paradox? What does it mean for the online industry?
Google delays third-party cookie deprecation In the latest announcement from July 2022, Google has yet again extended the deadline for the deprecation of the third-party cookies support for Chrome. The phase out is supposed to start in the second half of 2024. This is already the second time they moved the deadline. According to Google,… Continue reading Third-party cookies deprecation will be delayed by Google