Before we dive into the cookieless future, let’s try to understand what addressability is, what cookies are and why the future is going to be cookieless? Addressability is the ability to identify and connect with individual users, regardless of the platform they are on. As we know, with the demise of the third-party cookie, this… Continue reading Addressability in the cookieless future
Probably almost everyone has experienced a similar situation: you visit an online service and are asked to accept all cookies and share your personal information. Your first instinct is “I don’t want that”, so you look for the easiest way to decline everything, just to find out that you cannot use the service without paying… Continue reading Ever heard about the Privacy Paradox? What does it mean for the online industry?