Although we all know how critical data is to driving business growth, many businesses today still struggle with the volume and challenges associated with unlocking its true potential—specifically, the ability to collect, manage, organise and analyse multiple data sources under one roof and then to action it. If you want your data investments to truly… Continue reading 8 Steps to Building a Successful Data Strategy for Growing Your Business
Fuelled by the desire to provide better and more secure consumer experiences, the demand for CDPs is growing rapidly. Customer Data Platforms (CDPs) have significant roles to play in giving consumers improved personalised experiences, while delivering on data privacy compliance at the same time. With data privacy compliance becoming a worldwide hot topic, and new… Continue reading Delivering Personalised Experiences While Ensuring Data Privacy With the Help of a CDP
Consent management should be high on the priority list of any company. Fines for non-compliance with data privacy laws have recently skyrocketed, with over $300 million worth of fines issued to EU firms who violated GDPR (General Data Protection Regulation) between 2018 and 2021. And it’s not just fines that companies need to be worrying… Continue reading Boosting Consent Management with Customer Data Platforms (CDPs)
