A Quick Guide To Cookieless Tracking (With Tips)

What’s happening to cookies? Over the last decade, third-party cookies have played a crucial role in online marketing, but all this is set to change. By the end of 2023, Google plans to phase out third-party cookies from Chrome, following other browsers such as Safari and Firefox who have already done so. This marks the… Continue reading A Quick Guide To Cookieless Tracking (With Tips)

The 5 Best Cookie Alternatives for Marketers in a Cookieless Era

With Google set to eliminate third-party cookies on Chrome at the end of 2023, the race is on for the marketing world to find new ways to deliver quality advertising – and to do so fast.  Thankfully, we’re beginning to see more alternatives popping up – but the sheer range of them can make this… Continue reading The 5 Best Cookie Alternatives for Marketers in a Cookieless Era