If you’re struggling to create a comprehensive 360° view of your customers in order to drive sales or reduce costs… and you are already a Google BigQuery (GBQ) user, this blog is for you. Quality in, quality out Marketing teams are focused on driving results towards two key goals: acquiring new customers and improving customer… Continue reading The Power of Zeotap CDP with Google BigQuery
As customers move more of their interactions online and in-app, the number of touchpoints where brands can collect data has exploded. Each channel can generate hundreds or thousands of data points at any given time. Brands need to understand their customers’ journeys holistically and use this knowledge to build features, offers and next best content… Continue reading Reduce Data Onboarding and Complexity in Your CDP
Are you tired of feeling like a detective trying to figure out the exact status of your audience segments? Do you find yourself stuck trying to understand why a segment failed, without any guidance on how to fix it? If so, you’re not alone. As a marketer, you’re not just looking for a powerful Customer… Continue reading Gain Clarity on Audience Segments with Zeotap CDP
