Whitepaper

3-Minute Guide to Machine Learning-Led Marketing

Achieve machine learning-led marketing in 8 easy steps.

We’ve come to the end of a cycle in AdTech, where past technologies will give way to privacy-compliant solutions. Data protection laws, such as GDPR and CCPA, are creating numerous challenges. However, while some AdTech and MarTech players left the European marketplace in reaction to GDPR, many remained, and this hasn’t stunted the speed at which AdTech and MarTech are advancing.

Tomorrow’s challenge is the ability for brands to move agilely across a complex AdTech and MarTech landscape, outmanoeuvre their competitors and offer hyper-personalized experiences, all wrapped with data security and privacy compliance to win over customers.

Download our guide and get up to speed with the future of machine learning-led marketing – plus learn the 8 steps you need to get there.

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What our customers say

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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