Whitepaper

DMP to CDP: Why Transition Now?

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often compared in a CDP vs DMP scenario, yet they serve distinct roles.

While both systems involve collecting, storing, and leveraging customer data, they are not interchangeable.
In this white paper you’ll discover:

The key differences between a CDP and a DMP
What makes a CDP unique
Reasons to Choose a CDP over a DMP
Useful use cases
The implications for marketing strategies of each platform

Download this brand-new guide to grasp the key disparities between these two pillars of the martech stack, and understand why transitioning from a DMP to a CDP now is essential to stay ahead of the curve.

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What our customers say

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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