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CDP talk: Telco. Zeotap CDP perspective

Interview with Daniel Heer & Tibor Stefan

Discover the pivotal role of a Customer Data Platform (CDP) in shaping the marketing strategies for telecommunications companies. Hear from Daniel Heer, Co-Founder and CEO of Zeotap, and Tibor Stefan, Zeotap’s Chief Revenue Officer, as they provide an insightful perspective on the subject. In this video, you will learn:

  1. How a CDP addresses specific challenges in the telecommunications industry.
  2. The reasons behind the industry shift from Data Management Platforms (DMP) to CDPs.
  3. The optimal strategy for transitioning from a DMP to a CDP.
  4. Why Zeotap’s CDP is the ideal solution for telecommunications companies.
  5. Key factors to consider when selecting a CDP vendor for the telecom sector.
  6. The added value of a CDP, even if you have already invested significantly in a data lake.

Ready to dive deeper into the transformative power of CDPs for Telcos?

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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
Virgin Media, O2
Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
Steffen Roehn
Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
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Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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