In today’s digital landscape, the ability to deliver personalised and timely messages to customers across various channels is paramount for businesses seeking to drive engagement and foster lasting relationships. With the integration of Airship, a leading app experience platform and Zeotap Customer Data Platform (CDP), brands can now harness the power of real-time data insights to create hyper-personalised experiences that resonate with their audience.
The Joint Value Proposition
Zeotap CDP and Airship have a seamless integration, enabling the ingestion of customer data and activating actions based on that data. This bi-directional connectivity empowers brands to deliver real-time, personalised messages through push notifications, email marketing, and more across mobile and web platforms. Airship’s no-code native experience editor enables any team to design, deploy and iterate native app experiences and campaigns without ongoing developer support or app updates, unifying the customer journey inside and outside of the app. By leveraging Airship’s customer insights and multiple engagement capabilities alongside Zeotap CDP’s enriched unified profiles, brands can enhance communication and further analyse their customers’ behaviour.
How it Works
Now that you have a brief overview of the solution, let’s understand how it works.
Data Ingestion via Airship Sources
Leveraging Airship’s real-time source integration with Zeotap CDP, brands can capture a multitude of data points instantly in real-time. These include:
- Named User IDs
- Various user attributes associated with the Named User IDs
- Event data at the campaign level
- All user interactions within the app
- Interests and preferences collected via no-code experiences (onboarding flows, surveys preference centers, interactive stories, etc.)
Profile Unification and Segment Formation
Zeotap CDP utilises the acquired data to meticulously construct comprehensive and accurate user profiles for each customer. These profiles, enriched with diverse attributes, serve as the foundation for creating segments within Zeotap CDP’s Audience module.
Activation on Airship Platform
Once segments are created within Zeotap CDP, they can be seamlessly activated on Airship’s platforms integrated with Zeotap CDP. This activation is facilitated using the unique Named User ID as the primary identifier, ensuring precise targeting and personalised engagement.
How it Benefits you
- Boost engagement through hyper-personalised experiences: Utilise customer behaviour and preferences to create relevant campaigns that drive engagement and foster personalised experiences to build lasting connections.
- Maximise ROI with actionable customer insights: Gain a deeper understanding of your customers through a comprehensive view and use this knowledge to make smarter decisions and achieve better results.
- Leverage real-time engagement for maximum impact: Drive customer engagement and boost transactions by delivering the right message to the right audience at the right time.
Understanding the Integration with a Use Case
Imagine a leading telecom company that aims to elevate its customer engagement strategy across mobile and web platforms. By partnering with Airship and Zeotap CDP, this telecom giant seeks to deliver targeted messages to its diverse customer base, driving increased satisfaction, conversions, and retention rates.
Challenges Faced
Like many brands, the telecom company encounters challenges in accessing the most up-to-date audience information to inform their marketing campaigns. Whether it’s delivering real-time updates or frequent batch releases, timely data access is essential to ensure precision in campaign execution.
What They Want to Achieve
The telecom company aspires to target communications based on customer product holdings and preferences, leveraging personalised messaging to enhance customer experiences. Additionally, they aim to create static lists (also known as segments in Airship) and run push notification campaigns seamlessly through Airship, reaching customers with relevant content tailored to their interests.
The Solution
- Audience Segmentation: Zeotap CDP enables the telecom company to create audience segments using Named User IDs, linking them to other attributes in Airship for multi-channel activation.
- Customised Campaigns: Through Zeotap CDP’s integration with Airship, the telecom company can push notifications with user attributes and event parameters, ensuring tailored messaging for maximum impact.
- Real-Time Data Streaming: With the ability to capture app events in real-time and ingest them into Zeotap CDP, the telecom company enhances its understanding of customer behaviour, allowing for more targeted and activation strategies.
By harnessing the power of Airship’s app experience platform integrated with Zeotap CDP, the leading telecom company can unlock a new era of customer engagement. Through personalised messaging, real-time data insights, and seamless activation across channels, they can drive enhanced customer satisfaction, maximise ROI and stay ahead in today’s competitive landscape.
With Airship integration with Zeotap CDP, the telecom company is poised to deliver unparalleled customer experiences that resonate with their audience, driving long-term loyalty and success. To delve into the intricacies of this integration, feel free to reach out to us at [email protected]. Our team is prepared to assist you on this expedition!
