Delivering personalised experiences is essential for building customer loyalty and driving meaningful engagement. At Zeotap, we understand the challenges many businesses face with traditional server-side personalisation tools, including latency issues and limited adaptability. Recognising these hurdles, we developed Interact SDK—a cutting-edge client-side solution designed to empower personalisation tools with real-time, seamless data delivery, all without requiring pre-configuration.
Interact SDK processes data within milliseconds, enabling instant and relevant customer interactions that traditional methods can’t achieve. In this blog, we’ll explore how Interact SDK overcomes server-side limitations, enhances the performance of personalisation tools, and helps businesses deliver faster, smarter, and more engaging customer experiences.
Why Interact SDK?
Traditional server-side personalisation methods, while effective, have inherent limitations. Often, personalisation is achieved through server-to-server data exchanges, where data is first processed and then activated by a personalisation platform before reaching the end user. This process can lead to delays due to SLAs (Service Level Agreements) on the platform’s end, resulting in a lag before users see relevant content. These delays mean that by the time content is displayed, it may no longer reflect the user’s most current behaviour, thus missing out on optimal engagement opportunities.
Interact SDK addresses this by bringing personalisation to the client side. This means that personalisation data is delivered directly to the user’s device in real-time, bypassing the need for server-side processing and the associated risks of stale data. This client-side approach not only ensures that users experience up-to-date content but also allows businesses to adapt more quickly to their customers’ needs, enhancing engagement and conversion potential.
Key Use Cases: How Interact SDK Unlocks Real-Time Personalisation
One of Interact SDK’s most compelling features is its ability to deliver on-the-spot personalisation, especially in cases where real-time data can significantly impact user experience. Here are two use cases illustrating how Interact SDK can transform personalisation across various customer interactions.
1. Personalised Product Recommendations
Imagine a customer browsing your website for skincare products. In the past, using server-side methods, product recommendations would depend on the data that the personalisation platform has received and processed—often leading to a slight delay before the recommendations reach the customer. With server-to-server setups, personalisation platforms process this information as they receive it, but it may result in recommendations that are a step behind the user’s current browsing behaviour. This delay could hinder engagement, as customers are more likely to act on instantly relevant suggestions.
With Interact SDK, this process becomes seamless and immediate. As users navigate the site, Interact SDK leverages the latest data directly from the client side to display tailored recommendations in real-time, based on browsing history, past purchases, and other contextual data. If a customer shows interest in specific skincare types, Interact SDK instantly delivers all the necessary data triggers—such as the target keywords—to the personalisation tool on the client side. This enables the tool to deliver a tailored personalisation experience in real time, significantly increasing the likelihood of a purchase. This real-time capability bridges the gap between data collection and action, making recommendations feel timely and more engaging for the customer.
To set up this use case with Interact SDK:
- In the Zeotap CDP user interface, configure an interaction to send specific data points that will trigger the campaign on the personalisation tool.
- Set the qualification criteria, such as targeting all users or specific user behaviours.
- Define the data to send, which could be a dynamic list of recommended product IDs based on real-time browsing actions.
2. Dynamic Offer Personalisation
Another powerful use case for Interact SDK is dynamic offer personalisation. Traditionally, offers are displayed based on user segments, which are derived from backend data processing and depend on server-based communication between the brand and personalisation platform. While effective, this method may result in stale offers that fail to capture the immediate intent of the customer. For example, a returning customer may see offers based on outdated segment data or irrelevant promotions due to lag in processing.
Interact SDK enables dynamic offer personalisation by delivering segment-based content instantly as users engage with the site. Imagine a customer visiting the homepage; using Interact SDK, they could immediately be presented with offers suited to their profile. First-time visitors, for example, could see introductory offers, while returning customers might be reminded of items left in their cart or see personalised promotions based on their previous purchases. Seasonal content can also be dynamically adjusted to target users in specific regions, ensuring that every interaction is relevant to the current context.
To implement this use case with Interact SDK:
- In the Zeotap CDP user interface, create an interaction for dynamic offers based on user segment data.
- Specify criteria such as location, visit frequency, and purchase history.
- Define how and where data is stored—such as local or session storage, or via callback functions—to ensure immediate delivery of personalised offers.
How Interact SDK Bridges the Gap Between Personalisation and Security
When it comes to personalisation, API-based approaches for client-side implementation often pose challenges, particularly around security vulnerabilities. Interact SDK is designed to address these concerns while delivering seamless, tailored user experiences. By offloading the heavy lifting to the backend, it securely sends only the necessary data to the client side, ensuring the desired results without exposing sensitive information.
A standout feature of Interact SDK is its flexibility. You can configure data requirements directly on the server or through an intuitive UI, eliminating the need for client-side changes whenever a new data point is added. This approach not only saves development time but also keeps your implementation agile and adaptable to evolving business needs.
What’s more, Interact SDK requires no pre-integration for sending or consuming data on the client side, making it a plug-and-play solution for any tech stack. With this dual advantage of security and simplicity, Interact SDK ensures you can focus on creating meaningful, real-time interactions that resonate with your audience.
Advantages of Integrating Interact SDK with Profile API
- Instantaneous Updates: With Interact SDK, there’s no need to wait for server processing. Content updates in real-time, ensuring users are never left waiting for relevant information.
- Enhanced Flexibility and Control: Interact SDK allows you to choose where data is stored and how it’s delivered, whether in local or session storage or through callback functions. This adaptability makes it easy to integrate with your current systems.
- Customised Experiences at Scale: By combining backend segmentation from Profile API with the real-time responsiveness of Interact SDK, you can offer unique, contextually relevant experiences to thousands of users simultaneously.
With Interact SDK, customers can achieve a level of personalisation that is faster, more adaptable, and more impactful. By complementing the Profile API’s foundational data structure, Interact SDK delivers the right message at the right time, driving engagement, conversions, and loyalty.
To explore how Interact SDK can be the next step in your personalisation journey, schedule a demo with our team today and see how it can elevate your customer experience with real-time, relevant interactions.
