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Author: Marketing Ops

CDP for Telco

Telecom companies are at a crossroads, facing a complex web of pressures, trying to keep customers from leaving, fighting against lower prices and finding opportunities to sell more products and services to customers. To tackle these complex challenges, telecom companies need a holistic view of each customer. This is why a growing number of telecommunications… Continue reading CDP for Telco

Omnichannel Personalisation with CDP

Today, consumers have exceptionally high expectations when it comes to personalisation. They anticipate tailored experiences that cater specifically to their preferences. As a result, personalising customer journey touchpoints has become an indispensable strategy for achieving a higher return on investment. Given the clear financial benefits associated with personalisation, businesses are actively working to meet these… Continue reading Omnichannel Personalisation with CDP

Optimising acquisition campaigns: how to increase conversion rate with a better targeting

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results. By activating your customer data in Zeotap CDP, you can easily… Continue reading Optimising acquisition campaigns: how to increase conversion rate with a better targeting

Virgin Media O2 case study: how to save £1M using Zeotap CDP

The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase where they broke down the awe-inspiring, simple but impactful paid media suppression use case Virgin… Continue reading Virgin Media O2 case study: how to save £1M using Zeotap CDP

Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time

Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a few weeks if you keep it simple and tackle specific use cases such as: In… Continue reading Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time

Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M

An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only on Conversion and Acquisition Costs, but also on ROI, allowing the saved money to be… Continue reading Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M