Telecom companies are at a crossroads, facing a complex web of pressures, trying to keep customers from leaving, fighting against lower prices and finding opportunities to sell more products and services to customers. To tackle these complex challenges, telecom companies need a holistic view of each customer. This is why a growing number of telecommunications… Continue reading CDP for Telco
Today, consumers have exceptionally high expectations when it comes to personalisation. They anticipate tailored experiences that cater specifically to their preferences. As a result, personalising customer journey touchpoints has become an indispensable strategy for achieving a higher return on investment. Given the clear financial benefits associated with personalisation, businesses are actively working to meet these… Continue reading Omnichannel Personalisation with CDP
