DMP to CDP: Why Transition Now?

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often compared in a CDP vs DMP scenario, yet they serve distinct roles. While both systems involve collecting, storing, and leveraging customer data, they are not interchangeable. In this white paper you’ll discover: Download this brand-new guide to grasp the key disparities between these two… Continue reading DMP to CDP: Why Transition Now?

Retail Media and the Role of CDP

Retail Media represents a paradigm shift in marketing strategies where retailers leverage their digital platforms to provide advertising space to brands, harnessing first-party transactional and behavioral data for precise targeting. The success of this strategy relies on striking a balance between user experience and commercial goals, and that’s where Customer Data Platforms (CDPs) come into… Continue reading Retail Media and the Role of CDP

CDP for Telco

Telecom operators are at a crossroads, facing a complex web of pressures, trying to keep customers from leaving, fighting against lower prices and finding opportunities to sell more products and services to customers. To tackle these complex challenges, telecom companies need a holistic view of each customer. This is why a growing number of telecommunications providers are turning… Continue reading CDP for Telco

Omnichannel Personalisation with CDP

Today, consumers have exceptionally high expectations when it comes to personalisation. They anticipate tailored experiences that cater specifically to their preferences. As a result, personalising customer journey touchpoints has become an indispensable strategy for achieving a higher return on investment. Given the clear financial benefits associated with personalisation, businesses are actively working to meet these… Continue reading Omnichannel Personalisation with CDP

CDP for Retailer

In the retail industry, digital trends are evolving rapidly. The path to connecting with customers online, while maintaining the great local shop experience, is through precise reach and personalised messaging. Providing a unique customer experience is a key factor in a retailer’s success.How can retailers deliver special and personalised moments to their customers through an… Continue reading CDP for Retailer

CDP for Luxury Retail

In the luxury retail sector, digital trends are evolving fast, driven by the preferences of Millennial and Generation Z customers. The path to connecting with customers online while maintaining the exclusive experience of luxury brick & mortars, passes from accurate reach and tailored messaging. Providing an exceptional customer experience is a key factor for a… Continue reading CDP for Luxury Retail

CDP Lookbook: Customer Acquisition

When the cookieless future will be a reality, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining stable CAC, it’s high time to start investigating new methods. This is where a Customer Data Platform like Zeotap CDP can become a pivotal… Continue reading CDP Lookbook: Customer Acquisition

The Value Exchange: Unveiling the Commercial Impact of Customer Data Privacy

A rising tide of consumer awareness has seen data privacy become a key driver of brand reputation, creating measurable impact on customer acquisition and retention efforts. Put simply, data privacy done well is now a tangible lever to increase revenue—and data privacy done poorly means more revenue lost than just in fines. This report explores… Continue reading The Value Exchange: Unveiling the Commercial Impact of Customer Data Privacy

The Data Secrets of Successful Marketers

As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll back into life. But with the nature of data-driven marketing now at a crossroads, how will you fare in this new normal? To find out,… Continue reading The Data Secrets of Successful Marketers

The Enterprise Marketer’s Guide to Customer Data Platforms

With today’s customer journeys more complex and unpredictable than ever, businesses need a solution to keep track of their customers and deliver personalised experiences across an ever-increasing number of touchpoints. This is where a Customer Data Platform comes into play. But before a CDP can offer solutions, you’ll need to ask the right questions, such… Continue reading The Enterprise Marketer’s Guide to Customer Data Platforms