Category: Opinion

CDPs have become a crucial tool for organisations looking to enhance their customer experience, and deliver seamless omnichannel experiences. In this article, we will delve into these two main points and explore why your customers increasingly expect businesses to have a CDP in place, emphasising the need for the CDP industry to act from the… Continue reading Understanding the Critical Role of CDPs in Meeting Customer Expectations

As consumers continue to move towards digital-first experiences, having the right tech stack in place is key for brands to make the most of higher volumes of traffic and engagement and drive a higher ROI – specifically in terms of collecting, managing and activating customer data.  This is where Customer Data Platforms (CDPs) take centre… Continue reading 6 CDP Use Cases That Show How a Customer Data Platform Can Boost Marketing Success

Data is the lifeblood of modern enterprises, and companies invest significantly in collecting, centralising, and organising customer data. While extract, transform, and load (ETL) processes and cloud data warehouses have simplified data management, the real value lies in effectively using the curated data. In this article, we’ll explore the key differences between Reverse ETL and… Continue reading Customer Data Platforms (CDPs) vs. Reverse ETL: Key Benefits Explained

In today’s data-driven world, businesses strive to gain a comprehensive understanding of their customers and leverage that knowledge to drive successful marketing strategies. The incoming data can be directly associated with the customer such as their identifier. Or, as an entity data associated with the customer through the entity’s identifier like transactional data, account data… Continue reading Integrate Non-Customer Entity (NCE) with Zeotap CDP

Data coming into a CDP is captured from disparate platforms and interfaces in a format that they recognise and accept data. Early on, Zeotap CDP identified the necessity of data transformers to address this challenge. Our CDP platform incorporates commonly used standard data transformers, allowing for easy usability by the Marketer at various stages. However,… Continue reading Maximise Data Efficiency with Zeotap CDP Custom Transformers 

As the digital advertising landscape evolves and cookie-based targeting becomes increasingly limited, businesses face the challenge of finding new ways to reach and engage their target audiences. This article explores the shifting landscape of data management platforms (DMPs) and emphasises the importance of a robust first-party data strategy in this new era. Specifically, we will… Continue reading Future-proofing Your Data Strategy: Transitioning from DMPs for Enhanced Value and Customer Satisfaction

“A value is a way of being or believing that we hold most important. Living into our values means that we do more than profess our values, we practice them. We walk our talk – we are clear about what we believe and hold important, and we take care that our intentions, words, thoughts, and… Continue reading 4 Core Values Guiding Zeotap’s Impact and SuccessOur Pact, our Values

The last couple of years have witnessed a significant transformation in the Customer Data Platform (CDP) landscape. As businesses embrace omnichannel strategies and digital commerce, effectively managing the ever-growing customer data silos has become paramount. To tackle this challenge head-on, companies must embrace modern CDP technologies that enable real-time data processing, comprehension, and activation, empowering… Continue reading Driving Business Growth With Modern Customer Data Platforms (CDPs)

The surging demand for customer data platforms (CDPs) is a direct response to brands adapting to the ever-expanding digital landscape of customer interactions. The CDP Institute defines a CDP as a “packaged software that creates a persistent, unified customer database that is accessible to other systems”. Unifying and centralising customer data from diverse sources such… Continue reading Why Platform-Agnostic CDPs like Zeotap Are the Better Choice vs. Bundled Solutions

Many enterprises select a CDP by running a Request for Proposal (RFP). On paper, the market looks crowded. It’s not really if you look beyond the surface of some fancy analyst reports, but that’s the topic for another article. If we take into consideration why Enterprises invest in CDPs, it is clear that the reason… Continue reading The Art of Making CDP Projects a Success