Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers.
At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our Adform DSP integration is engineered to meet European regulations and is designed to streamline the segmentation and activation processes for marketers. It enables the use of robust customer profiles for precise, omni-channel campaigns. In this blog, we will explore the advantages of this integration and share insightful use cases to highlight its potential.
Introducing Adform
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
Elevate your marketing strategy with Zeotap CDP and Adform DSP integration
When Adform’s powerful DSP is seamlessly integrated with Zeotap CDP, it provides marketers with a powerful toolkit to plan, execute and optimise their digital advertising efforts. This integration allows businesses to fully unlock the potential of their campaigns, fundamentally transforming how they engage with their target audience.
Zeotap CDP offers a comprehensive view of your customers, merging both online and offline data to create highly targeted segments that resonate on a deeply personal level. When combined with Adform DSP’s expertise in programmatic planning and execution, you gain the ability to deliver customised messages across a wide range of channels and devices, significantly amplifying the impact of your campaigns.
By harnessing the enriched unified user profiles from Zeotap CDP alongside the advanced capabilities of Adform DSP, businesses can make data-driven decisions and maximise the impact of their marketing initiatives. Here are the benefits that this integration provides.
- Reducing Media Waste: Avoid wasting resources by excluding existing customers from prospecting campaigns, minimising unnecessary spending.
- Enhancing Lookalike Audiences: Create high-performing Adform lookalike audiences leveraging your existing customers as the seed to expand your reach to potential clients who share similar characteristics.
- Effective Retargeting: Re-engage customers through alternative channels when traditional email campaigns may not be effective, increasing the chances of conversions.
- In-Depth Customer Insights: Gain a deeper understanding of your customers and validate assumptions using a diverse array of demographic, interest, intent data and consent data.
Unveiling the Integration: A retargeting use case in action
Meet Linda, a savvy Marketing Manager at a bustling retail company. She was using Adform DSP for programmatic activation, striving to reach her audience effectively. Yet, she faced a challenge – a limited understanding of the people engaging with her brand. It was like piecing together a puzzle with missing parts.
Linda discovered Zeotap CDP to ingest all their first-party customer data. With the integration, her brand’s first-party data flowed seamlessly into Zeotap CDP, crafting a unified, enriched 360-degree view of her audience. Suddenly, the puzzle pieces fell into place – Linda had a comprehensive understanding of her customers’ behaviours, preferences and journeys.
Empowered with this holistic insight, Linda took her retargeting game to a whole new level. She used Zeotap CDP’s robust segmentation capabilities to create finely tuned audience segments that truly resonated. Armed with refined knowledge, Linda optimised her retargeting strategies on Adform DSP, ensuring her ads reached the right people, at the right time and with the right message.
With Zeotap CDP, Linda not only unlocked the potential of her 1P data but also supercharged her retargeting efforts on Adform DSP.
Leverage the potent synergies of Zeotap CDP and Adform DSP to seamlessly organise and classify customer data, empowering marketers to engage with audiences that fuel real business outcomes through ingenious first-party data strategies. To explore the depths of this transformative collaboration, don’t hesitate to contact us at [email protected]. Our dedicated team is ready to guide you on this journey!
