G2 Winter 2023 Reports Ranked Zeotap CDP Among the Top Software Companies and Products in the SaaS Industry

Berlin, January 30th, 2023 – Zeotap CDP, the easy, secure and impactful European Customer Data Platform, announced that has received, once again, several distinctions in G2’s quarterly Winter 2023 Reports, earning top spots in 5 categories and recognition as the best solution in 14 other categories.

G2 is the world’s largest and most trusted tech community for product assessments and reviews. To determine how each company ranks in each report, G2 bases recognition on authentic ratings from business professionals and the responses of real users from related questions featured in the G2 review form.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

  • Provide a 360-degree view of the customer
  • Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
  • Unify customer profiles across systems
  • Connect with other systems to allow marketers to execute campaigns
  • Improve targeting for marketing campaigns

These new recognitions in G2 Winter 2023 Reports, confirm Zeotap as one of the top software companies in the SaaS industry and its strength in the European market, with a best-in-class, easy-to-use CDP. Among many badges awarded this season, the top 5 show Zeotap CDP as a Leader in Customer Data Platforms, with the Easiest Admin, the Best Support and a High Performer for Customer Data Platform in Europe and High Performer for Identity Resolution.

“These reviews acknowledge how we support and help drive customer success,” says Daniel Heer, founder and CEO of Zeotap, “at Zeotap, we’re dedicated to help brands monetise their customer data and achieve commercial success with ease. Our CDP combines ease-of-use, security, and seamless deployment for a rapid return on investment. Not only that, but Zeotap’s powerful identity stitching strategies allow marketers to build segments effortlessly and with no technical skills required. All while keeping consumer privacy and compliance a top priority, and offering the added benefits of low latency and cost efficiency on GCP.”

About Zeotap
Founded in 2014, Zeotap’s mission is to help brands monetise customer data in a privacy-first Europe. Today, Zeotap owns three data solutions. Zeotap CDP is the easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data. Zeotap Data delivers quality targeting at scale by enabling the activation of 2,500 tried-and-tested Champion Segments across 100+ programmatic and social platforms. Zeotap ID+ is a universal marketing ID initiative that paves the way for addressability in the cookieless future. Zeotap works with the world’s top brands including Virgin Media O2, Amazon, and Audi.
For more information visit www.zeotap.com.

About G2
G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business.
For more information, visit www.g2.com 

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