ZEOTAP CDP SOLUTIONS
CDP for Customer Data Collection and Privacy
Put privacy at the core of your marketing campaigns to earn customer trust and avoid costly GDPR fines.
International brands using Zeotap CDP to create GDPR-compliant campaigns
How Zeotap will help you stay compliant with data privacy regulations
Up to 15% Budget Efficiency
Exclude existing customers from digital acquisition campaigns to allocate 10 to 15% of the budget more effectively.
Cross-sell & Upsell
Personalise outbound communication and on-site experiences using unified data to boost ARPU by 12 to 15%.
8 Weeks Go-live
Dedicated support teams ensure privacy-compliant data onboarding and successful implementation of business use cases.
How a 360-degree customer view impacts your business growth
Marketers need to gather and update consented data across all customer touchpoints to build trust and respect privacy concerns. This approach not only boosts conversions and sales but also helps avoid costly GDPR fines and protects brand reputation.
USE CASE 1
Customer data aggregation
To drive onsite and offsite monetisation, marketers need to combine browsing and in-store purchase data. By using omnichannel customer data and a customer 360 data model, they can understand customer behavior and preferences better. With customer data aggregation and first-party data collection, customer attributes are linked under a unique ID, allowing for personalised marketing strategies and effective measurement of cross-channel promotions.
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USE CASE 2
Data compliance
The EU GDPR gives residents strong data rights, like the right to be forgotten. Zeotap helps optimise customer experiences to meet data privacy compliance, including GDPR and CCPA. It allows quick responses to data requests, including one-click deletion of customer records. Zeotap CDP stores and manages consent purposes and marketing preferences, creating actionable, compliant audience segments for data privacy solutions in marketing campaigns.
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USE CASE 3
Customer 360 view
Once relevant online and offline data, including consent and marketing preferences, is collected, Zeotap CDP unifies this first-party data into unique customer profiles. This customer 360 data model ensures accurate audience segments for personalised campaigns. Zeotap’s patented process excels in customer data aggregation, cleaning, and combining multiple data sources to build targeted advertising groups using omnichannel customer data.
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Why Zeotap is the perfect partner for you
IMMEDIATE VALUE
We are specialised in prioritising simple use cases that drive commercial outcomes in just 8 weeks.
EASY DEPLOYMENT
Thanks to one-click deployment and simple configuration, Zeotap CDP has a lower latency and a faster time to value.
Ease of Use
Zeotap CDP offers an intuitive interface designed for practical marketers that can be used without technical skills.
Data Extension & Cookieless ID
Zeotap uses patented identity stitching strategies and ID extensions for a higher match rate in digital marketing.
Top-tier privacy
Engineered in Germany, our product complies with strict EU regulations to guarantee the highest privacy standards.
Trusted Partner
We are your trusted partner, not just a software vendor. Our comprehensive customer support package ensures your success.
Industry recognitions
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