Publishers & Related Channels

GET TO KNOW YOUR CUSTOMERS WITH ZEOTAP

Maximizing Subscribers' Data

Become part of zeotap's deterministic people graph and maximize the value of your subscribers' data - such as emails linked to cookies and mobile ad IDs.

Make Personalized Recommendations

Enrich your subscribers' and web visitors' profiles with zeotap's data offering and better understand them so you can make smarter recommendations - from personalized content to subscriptions.

Exceed Marketers' KPIs

Enrich your programmatic inventory and realize premium prices with our high-precision audiences at scale and wow the world's most demanding brands with a better marketing campaign performance.

Patented Technology

Harness the power of GDPR-level high-quality data that has undergone stringent auditing. Our technology was built with privacy and security-by-design principles.

ZEOTAP UNITY: END-TO-END IDENTITY & DATA SOLUTION

Connect

Become a zeotap partner and maximize the value of your data

Problem

Brand marketers have traditionally struggled to unify all disparate customer data points for a truly holistic view to dictate marketing strategy across devices and channels. With the number of publisher subscriptions accounting for 44% of revenue, publishers have been accumulating a wealth of 1st party user data: from subscriber emails and phones to advertising-related identifiers such as cookies (browser) and Ad IDs (apps). The ability to link these different identifiers to a single user while adding 3rd party data on top of it for a better customer understanding is a gold mine for brand marketers.

Solution

We've built the largest deterministic people graph with the highest accuracy in the world, which resolves consumer identities across channels and devices. Be part of a leading industry solution by maximizing the value of your subscribers' data - such as emails linked to cookies and mobile ad IDs.

Applications

Make the most our of your identity data with zeotap and let us match your hashed emails to digital IDs
Decrease your data enrichment costs and add a new fixed monthly revenue
Identify your clients’ customers on your property and use it to smarten your ad campaigns

Enrich

Understand your visitors and better inform your strategy

Problem

Digital publishers have focused large parts of their strategy on increasing quality traffic and subscribers. They have largely been guided by drawn insights from their site behaviors - from the content they read to the time they spend per page - which only offers a limited user overview. Publishers need an accurate audience understanding so they can identify the right trigger points to acquire new subscribers, upsell them or prevent them from churning.

Solution

Zeotap enriches your CRM/DMP with its unified high-quality data for a deeper customer understanding. By adding further external data points to each customer profile, publishers get to a more complete picture of who their customers are and what other online behaviors they engage with. Based on this enhanced knowledge, brands can better plan their marketing campaigns and customize the messaging and strategies accordingly.

Applications

Enrich your CRM/DMP with zeotap's unified high-quality data
Achieve a 360º website visitor profile to better inform your conversations
Better recommend content, email subscriptions, etc. to your visitors.

Activate

Exceed marketers' KPIs and increase your revenues

Problem

The value of advertising within publishers' domains next to content, depends on the quality of the readership and the environment in which the content resides. Advertisers have for the longest time been searching for those publishers they believe are legitimate and can offer more informed targeting. Publishers who solely rely on contextual targeting are sacrificing scale for accuracy and limiting their options with advertising clients. Ultimately, they are missing out on sales.

Solution

Zeotap enriches your inventory with our high-precision audiences at scale to wow the world's most demanding brands with a better marketing campaign performance.

Applications

Reach your subscribers’ and visitors across devices seamlessly
Improve your ad campaign performance across clients and exceed KPIs
Convert more subscribers, retain them for longer and increase content consumption

Success Story

This success story shows the effectiveness of activating data directly through an SSP and the outstanding results that come after it. This approach streamlines the management of publishers’ inventory, to offer useful impressions of high quality to advertisers.

Ángel Fernández Nebot, Country Manager Smartclip Spain

With the objective of boosting sales for the light van Citan, the brand wanted to reach small and medium enterprises in the digital environment and increase site visits. Publicis Media, Smartclip and zeotap worked closely together towards this goal and showed how through the application of high-quality data the client could reach optimal results.