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CDP Talk: Retail Media Strategy and the Role of CDPs

Interview with Zeotap co-founders Daniel Heer, Zeotap CEO, and Projjol Banerjea, Zeotap CPO

In this interview, Daniel Heer, CEO, and co-founder of Zeotap, along with Projjol Banerjea, co-founder, and CPO, shed light on the critical role of a Customer Data Platform (CDP) in successfully executing a retail media strategy.

They delve into various key topics, including:

  • why a CDP is indispensable for a thriving retail media campaign,
  • the significance of selecting the right tools for your retail media strategy,
  • how Zeotap adapts its CDP to align with the evolving needs and opportunities of the market.

Additionally, they discuss how Zeotap’s CDP enhances the overall efficiency and effectiveness of retail media campaigns, its role in maintaining compliance and ensuring data privacy for retailers, and why Zeotap’s CDP stands out as the premier choice for retail media endeavours.

This insightful conversation offers invaluable insights for anyone seeking to optimise their retail media strategy and maximise their campaign’s impact.

Ready to dive deeper into Retail Media and the transformative power of CDPs? 

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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
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Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
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Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
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Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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