Whitepaper

One Decade, Four Data Revolutions

Uncover the the continuous shifts in data and identity across the marketing ecosystem.

Data and identity has been top of mind for more than a decade in the marketing ecosystem. Trying to systematise its development, one can structure it into four major evolutions.

This guide summarises where it all started and what has changed over the years: from the early days of contextual data to the era of intelligent customer data.

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What our customers say

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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