Whitepaper

What is the Future of Identity Resolution?

Trends in identity resolution that are influencing marketing strategies and the customer experience

Salesforce observed that 80 percent of customers value the brand experience as much as the products themselves. While McKinsey reports that personalisation can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent and increase marketing spend efficiency by 10 to 30 percent.

What’s at stake for marketers? It all comes down to understanding your customers by leveraging identity resolution in your marketing strategies.

Download our guide to uncover the latest trends in identity resolution, learn the benefits it provides, and assess the top 5 factors in identity resolution that determine how prepared you are (or aren’t) to succeed.

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"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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