Publicis Media, Smartclip and zeotap achieve a 192% conversion uplift in its latest campaign to promote the van model Citan from Mercedes-Benz. The KPI uplift is the result of combining zeotap’s deterministic data, with a precision of up to 94%, altogether with Smartclip’s creative distribution via its premium network. With the objective of boosting sales… Continue reading Publicis Media, Smartclip and Zeotap Join Forces on a Digital Campaign for the Mercedes-Benz Citan