DMEXCO 2019 Trends: The Forefront of Customer Data Trends

Zeotap DMEXCO19 Trends

DMEXCO brought pressing advertising issues to the forefront as marketers from around the world joined to discuss topics ranging from brands’ shifting roles in the advertising ecosystem to GDPR. However, from Digiday’s DMEXCO-postmortem coverage to conversations on the ground at Salesforce’s How-To stage, ‘combatting the cookie’ was the loudest theme of them all. “…combatting the… Continue reading DMEXCO 2019 Trends: The Forefront of Customer Data Trends