Are Advertisers Getting Purchase Intent All Wrong?

Are advertisers getting purchase data wrong by zeotap

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Amazon Prime Day, Cyber Monday, Black Friday — these are all… Continue reading Are Advertisers Getting Purchase Intent All Wrong?