In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline, and aren’t always logged into every device they use. This makes it harder… Continue reading Probabilistic vs. Deterministic Data: What’s the Best Identity Resolution Model for Your Business Needs?